Pareidolia is the tendency to perceive a specific meaningful image in a random or ambiguous visual pattern, the human ability to see shapes or make pictures out of randomness.
The scientific term was coined in English in 1962 although the concept has been utilized for thousands of years.
This exhibit uses the psychological phenomenon of pareidolia to awaken within ourselves the tendency to experience the divine through sublime visual connections and through this vehicle we enter another dimension. The subject material for this are the Hindu Vedic deities Shiva, Parvati, Brahma,Vishnu, additional avatars and ancient symbols. Let them serve as a mirror to observe a glimpse of your divinity and non duality.
Whether consciously or unconsciously aware our brains are wired to find meaning at first glance, the brushstrokes and various objects may appear chaotic yet our minds are determined to create meaning out of chaos. In addition to pareidolia the experience uses black light and 3D masks.
Artist statement. I began using the pareidolia images I saw in my canvas. This was in 2017. I was not aware there were other artists using this technique. The two labels that come close to what I do are “Abstract Extraction-ists” a new art term that emerged in 2005 and “Surrealistic Automatism” coined in the 1920s. Please remember to bring earbuds, and take your time. The full experience should take
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